One of the Last Large-Scale Beachfront Sites with Full Entitlements in the Riviera Maya
A 115-hectare site with 230 meters of Caribbean shoreline at km 50 of the Cancún–Playa del Carmen corridor, within the Playa Maroma luxury cluster. Complete environmental, archaeological, and construction permits — the product of a multi-year regulatory process and significant invested capital.
The owner envisions a phased luxury resort and branded residential community — an initial hotel of approximately 280 keys alongside branded residences, with the master plan designed to scale across the full entitlement of 1,140 keys. Detailed architectural studies have advanced a contemporary tropical concept. The right partner brings brand and execution capability to refine and deliver this vision together.
Playa Maroma — The Riviera Maya's Ultra-Luxury Address
- Playa Maroma anchors the corridor's highest-value properties.
- Within the Playa Maroma luxury cluster — home to Belmond, Auberge, Chablé, and Secrets.
- 25 minutes from Cancún International Airport — one of Latin America's busiest hubs.
- Native jungle & mangrove
Recent institutional commitments in the corridor — including Ritz-Carlton Residences and Mandarin Oriental Kanai — confirm sustained appetite for large-scale luxury development in the Riviera Maya.
Neighboring properties include Etéreo (Auberge), Chablé Maroma, Secrets Maroma, and Moxché Secrets.
A Phased Luxury Resort & Branded Residential Community
Phase 1 envisions an approximately 280-key hotel alongside branded residences — contemporary tropical architecture integrated into the native Caribbean landscape. Subsequent phases scale across the full 1,140-key entitlement as market demand and partnership evolve.
Mexico's Fastest-Growing Luxury Hospitality Market
The Riviera Maya's luxury segment continues to outperform — occupancy held at 76% while ADR grew 21% YoY. Luxury is the only chain scale globally posting sustained positive RevPAR momentum.
Cancún International Airport processed over 29 million passengers in 2025 — one of Latin America's busiest hubs and the primary gateway to the Riviera Maya.
Mexico is the fourth-largest market globally for branded residences, with over 50 projects in operation or development and projected 50%+ growth by 2030. The Caribbean coast is the primary driver.
RevPAR Growth
Stable YoY
Year-over-Year
Full Year 2025
Growth (STR Global)
Neighboring Resorts
Sources: CBRE 2025; STR/CoStar 2025; Quintana Roo Ministry of Tourism; Onirius 2025
A Material Source of Additional Value
The site's scale, beachfront, and conservation setting provide an ideal platform for branded residential product — a format validated in the same corridor by Ritz-Carlton, Rosewood, Fairmont, and Banyan Tree. The residential component represents a material source of additional value — accelerating capital recovery through pre-sales and significantly enhancing total partnership returns.
Branded Residences
Rank (Completed + Pipeline)
Resort Locations
Mexico by 2030
Corridor Comps
Phase 1 Potential
Sources: Savills Branded Residences 2025/26; Onirius Hospitality Advisors 2025; WATG 2025
~110,000 m² of Hospitality & 1,140 Authorized Keys
| Authorized Use | Approx. Area (m²) |
|---|---|
| Hospitality (up to 1,140 keys) | ~110,000 |
| Commercial, Entertainment & Cultural | ~172,900 |
| Infrastructure & Roads | ~68,000 |
| Total Approved Development | ~350,800 |
Conservation: ~800,000 m² (70%). Environmental permit (SEMARNAT 2017, extended 2023) authorizes hospitality, commercial, and entertainment uses. Phase 1 concept: ~280 keys + branded residences within this envelope.
Fully Entitled — Ready to Develop
- SEMARNAT environmental impact & forest land-use change (Oficio DG-02306, March 2017)
- Master plan modification — additional 9.66 ha (January 2019)
- DGIRA permit extension granted 2023 — all permits current
- INAH archaeological clearance & Phase I approval (2018)
- Environmental compensation: $9.4M MXN paid to FFM
- 70/30 conservation-to-development ratio locked
This permitting package represents years of federal regulatory work and is the single most valuable intangible asset of the project. Obtaining equivalent entitlements on a comparable parcel in this corridor is increasingly difficult.
A Platform for Growth
Phase 1: ~280-key luxury hotel and branded residences. Subsequent phases expand across the full 1,140-key entitlement — additional hotels, residential product, beach club, spa, and amenities. 70% conservation ratio ensures an unmatched sense of space and privacy at every stage.
Why This Site
Beachfront. Direct Caribbean sand-and-sea access — ocean-view residential and beach club product.
Scale. One of the last entitled luxury parcels of this size in the corridor — enabling a master-planned community with multiple brands and product types over time.
Conservation as amenity. 70% protected native jungle, coastal dune, and mangrove — a differentiator for eco-luxury, wellness, and branded residential positioning.
Access. 25 minutes from Cancún International Airport — one of Latin America's busiest gateways and the primary entry point to the Riviera Maya.
An Invitation to Build Together
Owner Contribution
115 ha beachfront site (230 m shoreline) with complete permits and entitlements. Significant capital invested in regulatory approvals, environmental compensation, and pre-operative costs. Over 25 years developing and operating hospitality assets across the Riviera Maya, Huatulco, and Riviera Nayarit — more than 2,500 keys delivered, including a 17-year alliance with AMResorts / Hyatt Inclusive Collection. Detailed architectural studies and master plan. Open to co-invest additional capital alongside the right partner.
All figures are indicative and subject to verification.
April 2026